The core project focused on creation of an innovative interface for a new electric cooktop.


Leading UX design for the program required close collaboration with Human Factors, manufacturing and product management. Additionally, close synthesization with Consumer Insights created the foundation for decisions based on information from direct consumer feedback and physical product testing.


We decided on a final direction after each concept for the electric cooktop was developed and further refined by in-depth user centered research. Subsequent testing resulted in the highest usability score ever given to a user interface in GE Appliances.

Ideas ranged from high fidelity displays and controls on the physical product to little-to-no touch and primarily gestural based controls, as well as removal of the entire interface and implementation on a remote device

Exploring future possibilities for the electric cooktop enhanced our design of near term product. These products that will launch within competitive segmentation in a very unique, well thought out way.