We must learn what customers really want, not what they say they want or what we think they should want.
— Eric Ries, The Lean Startup

GE Corporate developed a new high-speed business model for new product development based on the start-up philosophy as expressed by Eric Ries in his book “The Lean Startup”.

Using this new business model, within 3 months I took concepts from first sketches to final hyper realistic models, a timeline never before done so quickly. Consumers interacted with these two models that were installed in an appliance flagship store in Indianapolis.  Consumers enjoyed interacting with the models to the point that they wished to purchase them

 
Delivers oven-quality results 2 to 8 times faster than a conventional oven. No preheating required
— geappliances.com

Kickoff sketches focused on concept of bringing a unique consumer delighter to a product that worked with the VBL of the entire GE cross product lineup.

Aligning to the fundamentals of Fastworks, ideas were moved through design processes at dynamic speed.

Time between initial sketches, to final renderings, website pages and physical moving models in actual stores took mere weeks, not months to years.

Live pages on GEAppliances.com

Live pages on GEAppliances.com